A red running track with white lane markings numbered from 1 to 6. Method for visualisation

AI-Powered Mental Performance Tools for Athletes and performers

Sports is 80% mental. It’s time your training reflected that

Sharpen focus, confidence, and conquer performance anxiety with evidence-based sport psychology tools on your mobile, anywhere, anytime.

Top-down view of a bright blue tennis court with two players, one on each side of the net, preparing to serve or return a shot.

A performance psychology platform grounded in institutional research

Backed by sport and exercise psychology research, AthleMind is designed for enthusiasts like you: focused and driven to perform, but navigating the invisible pressure that comes with competition, expectations, and setbacks.

About

Empty outdoor basketball court seen from above, lined for a game, with two basketball hoops. An arena to improve performance

Vision

AthleMind is an early-stage platform exploring how sport psychology and AI can be translated into practical mental performance support.

The platform is currently in development, with practitioners and athletes helping shape how mental performance concepts are translated into usable tools.

American football players in yellow uniforms preparing for a play on the field with spectators in the stands. Ready to compete

Why Athlemind?

78.1% athletes reported high willingness to seek help from a sport psychologist (Neumann et al, 2023)

Only 22.4% engaging in psychological consulting

Average costs of private sports Psychologist: £55-150 per session

Athlemind cost: Unlimited access for less than half the cost of a single monthly session.