Evidence-based mental performance for sport
AthleMind helps practitioners, coaches, and performance staff see how athletes are actually doing — not once a year, but every day. Short structured check-ins, psychometrically grounded scoring, and daily mental skills practice come together in one platform, giving the whole support system a shared, honest picture of readiness and welfare.
Grounded in validated sport psychology. Built for the people who actually use it.
AthleMind is built on the frameworks that sport psychologists already trust: Acceptance and Commitment Therapy (ACT), cognitive-behavioural approaches, attentional control theory, and self-efficacy research. Daily check-ins generate scores grounded in established psychometric instruments — the kind practitioners already use in one-to-one sessions — so the data you get back can stand up in a clinical conversation, not just a dashboard.
About
In pilot with UK university sport departments. First cohort places open for 2026.
AthleMind is piloting a new standard for athlete welfare intelligence with UK university sport departments. Co-developed with Chartered Sport and Exercise Psychologists accredited by the British Psychological Society, the platform gives practitioners continuous, decision-grade insight into athlete mental readiness — replacing one-off surveys with a system fit for modern duty-of-care expectations (see the Duty of Care in Sport independent review, Baroness Grey-Thompson, 2017). A limited number of partner places remain in our first cohort.
1 in 3
Up to 1 in 3 elite athletes experiences symptoms of anxiety or depression (IOC consensus, Reardon et al., 2019). Most never seek professional support.
Most never seek help
Stigma, low mental health literacy, and limited access are the most common reasons athletes do not seek mental health support — even when they recognise they need it. Source: Gulliver et al. (2012); Castaldelli-Maia et al. (2019).
Once a year is not enough
Most institutions still rely on annual or twice-yearly surveys to monitor athlete welfare — an approach the IOC's 2023 surveillance guidance explicitly identifies as insufficient for a population as dynamic as elite sport. Source: IOC supplement on athlete mental health surveillance (Mountjoy et al., 2023).